What’s Up FMB is proud to introduce the Island Charm Crawl, a new summer-long, island-wide experience running May through August 2026.

The Island Charm Crawl invites locals and visitors to explore Fort Myers Beach while collecting custom-designed charms from participating businesses. Participants begin by purchasing an official Island Charm Crawl Kit, which includes a branded bag, a What’s Up FMB logo charm, and a crawl map.

This summer features 20 participating locations, with a few more expected to join:

• The Whale

• King Family Foundation

• Alex King Group

• Diva’s and Dolls Fairy Hair & Permanent Jewelry

• The Beach Bar

• Nervous Nellies

• Detroit Dawgs

• Blue Parrot

• Island Pancake House

• Sun N Fun

• Cabana’s at Diamondhead

• Friends of Lovers Key

• Forever Tides Permanent Jewelry

• La Ola

• Mr. Waves

• Smokin’ Oyster Brewery

• Snug Harbor

• Wahoo Willies

• Beach Talk Radio

• Legno

• Tiki Bar Island Bar & Oasis

Participants can also collect bonus charms through some of the island’s most popular events:

• Mullet Madness

• Illuminations Parade

• JobuFest

Those who complete the crawl will earn a Limited-Edition Completion Charm, making the experience both interactive and collectible.

The Island Charm Crawl is designed to encourage exploration of Fort Myers Beach while supporting local businesses throughout the summer season.

Crawl kits are available for $30, with $5 off pre-orders through April 30. Quantities are limited.

For more information and to reserve a crawl kit, visit: https://secure.qgiv.com/for/islandcharmcrawl/event/islandcharmcrawl2026-tickets/